The African Continental Free Trade Area (AfCFTA) is creating a single market across the continent, reducing tariffs and simplifying trade between African countries.
For agribusinesses, this opens the door to new customers far beyond national borders.
The opportunity
Africa's growing population and expanding cities are driving demand for processed foods, packaged goods and agricultural inputs. Businesses that can supply these markets reliably stand to grow significantly.
What it takes to compete
Access to a market is not the same as success in it. Exporters need to meet quality and safety standards, understand rules of origin and customs procedures, and produce at a scale and consistency that buyers can depend on.
Packaging, logistics, certification and finance all play a part. So do relationships with distributors, buyers and partners in target markets.
Turning policy into sales
Market access support helps agribusinesses navigate these requirements, from regulatory guidance and market research to buyer introductions and trade missions.
With the right preparation, the AfCFTA can move from a trade agreement on paper to real orders, real revenue and real jobs.
